Helping B2B software & services companies achieve strategic growth
Revenue Acceleration | New Market Development | Inorganic Growth
Supporting clients in the U.S. and Europe
Select Past Engagements
Fractional Revenue Leadership for B2B Software & Services Company
Served as a fractional sales & marketing leader for a growth-stage B2B software company, supporting the company’s CEO and board with the buildout of its initial GTM program foundations, operating structure, and team as the company searched for its permanent leader.
Marketing Launch Support for B2B Software Company
Supported a growth-stage B2B software company with the marketing-related workstreams of a transformative new product release, collaborating closely with the company’s CEO and departmental leaders from product, engineering, sales and customer success.
Ecosystem Strategy Development for B2B Software Company
Led a B2B software company with a high-velocity direct sales team through a partner ecosystem strategy project, identifying opportunities for revenue stream distribution and greater customer acquisition efficiency by developing reseller and referral partnerships.
General Commercial Advisory for B2B Software Company
Served as a general advisor for a B2B software company with a first-time CEO and first-time sales leader, providing guidance and support for the company’s launch and rollout of its initial sales and marketing programs, management framework, and operating cadence.
Comprehensive GTM Assessment for B2B Software Company
Developed a comprehensive GTM assessment spanning sales, marketing, account management, customer success, partnerships, and revenue operations for a growth-stage B2B software company, in conjunction with its first round of growth equity financing.
Partnership Development for B2B Software Company
Led a B2B software company through a partner ecosystem strategy project, identifying key categories for synergistic partnership; conducted outreach to prospective partners and successfully facilitated the company’s engagement with a major new distribution partner.
Commercial Due Diligence Support (Multiple)
Multiple projects supporting venture & private equity investors with commercial due diligence efforts on prospective acquisitions or investments, generally focused on go-to-market and growth opportunity assessments.
International GTM Assessment for B2B Software Company
Completed a current-state assessment & opportunity analysis for a European B2B software company looking to expand into the U.S. market. Engagement scope included sales, marketing, revenue operations, recruiting, operational localization, and partnerships.
About
Gabe Dennison
Gabe’s consulting practice draws on two decades of experience growing and operating software and services businesses in the U.S. and Europe. As an independent consultant and advisor, Gabe has supported private companies and investors in the U.S. and Europe on a range of growth initiatives.
Previously, Gabe held leadership roles for a number of venture-backed, private equity-owned, and publicly-traded companies including Oracle, Demand Media, Kofile, Testlio, OutboundEngine, and Pluck. A three-time sales leader, Gabe has additional leadership experience in marketing, corporate & business development, and product management. He brings a broad set of experiences to his client work, having managed through hyper-growth, turnarounds, multiple acquisitions on both the buy-side and sell-side, and an IPO.
Gabe has a BA in English and History from the University of Texas at Austin and an MBA from the University of Oxford. He and his family live in Austin.
Contact
To discuss your project, please schedule an intro call or email Gabe at gabe@dennisonstrategies.com
